Selected Clients

American Express
Blackstone
Brookfield
Causeway
GE
Merck
New York University
Pfizer
Pretium
S&P Global
United Technologies
+ more

Hi again! My name is Jiayin Yu and I design digital products and experiences in New York City. I designed and coded my first website at age 11, and it has been a great adventure ever since.

As a designer, I try to balance user needs and business goals to create engaging, data-driven designs that better the human experience. I have worked with some of the world’s most respected companies and institutions to bring them design solutions that best serve their business needs.

What would I do if I didn’t become a designer? I don’t really have an exact answer for that because I never thought about not becoming a designer. :) But, in my free time, I do like to make imagery with my film cameras, wander around in museums and galleries, jam out at live concerts, read detective stories, play video games and add new spots to my “foodie” Google map list.

Please feel free to reach out for work opportunities, resume requests and/or NYC restaurant recommendations.